Together with Tencent, we have developed a custom WeChat Mini Program which brings our store to life through exclusive content and personalised experiences. The bespoke companion adds a layer of digital discovery to the physical space, unlocking exclusive product content, audio guides, one-to-one appointments, table reservations and upcoming events. Each customer also receives a playful digital animal character that evolves the more they interact with the space, with new characters and outfits to discover.
Role: Design lead for Wechat Mini Program Experience